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Substly expands the team with Business Developer, Magnus Axelsson

Updated: Dec 20, 2023

✨ - Substly is part of the Founders Loft incubator - ✨

The Swedish tech company Substly, specialized in SaaS solutions, has announced a new addition to its team through the recruitment of Magnus Axelsson in the role of Business Developer.

Founded in 2020, Substly has successfully established itself as a leading provider of a specialized SaaS Management platform with users from more than 40+ countries. The recruitment of Magnus Axelsson is another step in strengthening the company's position in the market and opening doors to new opportunities within the SaaS sector.

With a solid background in credit and business information, Magnus Axelsson has accumulated several years of experience in various sales roles. He has previously served as a Key Account Manager (KAM), responsible for partners and resellers, as well as a sales specialist. Magnus has delivered tailored integrations and customer-specific solutions across various sectors, including finance, legal, e-commerce, and business systems. His experience includes working at prominent companies such as Bisnode (now Dun & Bradstreet), Checkbiz AB, and Zimpler AB.

"Ever since I met Magnus three years ago, I have been interested in working together. With his calm demeanor and extensive experience in complex sales within the IT industry, Magnus instills confidence in our company and product in every dialogue. His experience from both larger and smaller organizations, combined with his hunger and interest in being part of building companies, makes me really look forward to working together in the future!" says Ola Stål, Founder & CEO of Substly."

"I have been in contact with Ola for a few years, so it's really exciting to join Substly and be part of their continued growth journey. There is a natural place for Substly in both today's and tomorrow's digital world; not only to help companies manage the various services they use in their operations but also to facilitate understanding of the potential security risks they are exposed to, providing a basis for investments or savings," says Magnus.

Magnus Axelsson will focus on exploring new business opportunities for Substly within existing customer segments and industries. Additionally, he will explore and establish new partnerships with collaborators, investigating potential business opportunities in new sectors.

More about Magnus

Name: Magnus Axelsson

Experience: Including roles at Bisnode (now Dun & Bradstreet), Checkbiz AB, and Zimpler AB

Interests: Interested in the stock market, fitness training, and spending time in the mountains both in winter and summer.

About Substly

Substly is a tech company that provides customers with insights into all of the company's cloud services and how they are used, allowing management to increase employee productivity and satisfaction, optimize costs, and strengthen data security. Since its launch in 2020, Substly's SaaS Management platform has attracted users from more than 40+ countries. Learn more at


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