Strategy creates direction — but growth happens in live conversations

Founders Loft welcomes you to Session 2 of this two-part workshop series with Jenny Lans, Lans & Co.

Building on the strategic foundation from Session 1, this session shifts focus from long-term planning to execution in live situations. You do not need to have attended Session 1 to participate in Session 2 — each session stands on its own. Session 2 explores how strategy comes to life through human interaction — and how founders and teams can turn presence at trade fairs, events, and key meetings into real business momentum.

Strategy creates direction — but growth happens in live conversations 

This session focuses on the human side of trade fairs, events, and high-stakes meetings: how founders and teams communicate value, build trust quickly, and turn presence into meaningful conversations.

Drawing on real-world experience from trade fairs, sales meetings, and live stages, Lans & Co shows why strong speaker and team…