We are welcoming Zerify to Founders Loft!

The telephone has been one of our most fundamental communication channels for over a century. But as technology evolves, so does the threat landscape. Today, a single fraudster can use AI to scale from one call at a time to thousands in parallel - using voices that sound convincingly real. The consequence? Trust in the phone as a channel is eroding.

This is where Zerify comes in.

The company was founded on a clear belief: we cannot build a society where people are encouraged to be skeptical of all incoming communication. Instead, we need to create solutions that restore trust, where you can rely on the person on the other end being who they claim to be.

Why we work with Zerify

At Founders Loft, we look for companies that take on societal challenges at their core, and that dare to rethink outdated approaches when they no longer hold up. Zerify does exactly that by redefining how trust is created in a digital world.

Rather than existing solutions that focus on detecting fraud after it happens, they are building a solution where identity is verified before the call is even connected. It’s a shift in perspective that doesn’t just address the problem, it also changes the playing field.

We see a team with a strong combination of technical expertise and communication skills, paired with a clear ambition to build something both scalable and inclusive. A solution designed to work intuitively for everyone, regardless of technical experience.

About the company

Zerify is developing a solution for verified phone calls where the recipient knows who is calling before they even pick up. By identifying yourself with e-ID before the call is connected, the caller is verified upfront, creating a new level of trust in communication.

Through this, Zerify enables companies and public organizations to say: “when we call, you can see that it’s us” - instead of asking people to stay cautious of every incoming call.

Photo: Sara Ekberg & Alexander Bollman - Founders of Zerify

The team behind

Zerify was founded at the intersection of communication and technology.

Sara Ekberg comes from a background in communications at Nordea, where she worked with building trust through storytelling. She is driven by a strong desire to contribute to a safer society.

Alexander Bollman has a background in server operations and IT security, and has led IT support teams as a Product Owner at Avanza. He is driven by making complex technology understandable and usable: “IT shouldn’t feel complicated. It should be easy to do the right thing.”

Together, they combine technical insight with a clear human perspective, with the ambition of making verified identity something we can rely on in everyday life.

Why Founders Loft

"Founders Loft’s ambition to support early-stage companies that want to make a difference resonated with us immediately. It became even clearer in our first meeting, where we quickly felt that they understood both our vision and what we aim to achieve. Their way of working and building alongside companies closely aligns with how we want to grow." – Sara

"We were met with openness, curiosity, and a strong willingness to collaborate — but also an environment where experience, perspectives, and support are shared in a way that truly drives companies forward. For us, Founders Loft feels exactly right." – Alexander

The journey ahead

Zerify is currently in an early but crucial phase. Their focus is on strengthening the team by bringing in a technical co-founder, while continuing to validate the problem space and engage with their first potential users.

Their vision is clear:

To create a safer Europe where digital communication is secure, trustworthy, and human, where no one has to hesitate before answering a phone call.

Follow their journey here: https://zerify.se/