
Building tomorrow’s technology to solve today’s challenges
Business Incubator
Your idea. Our experience. The next step for your company.
Founders Loft is one of Vinnova’s Excellence Incubators, supporting entrepreneurs in transforming innovative ideas into strong, scalable companies.
We support founders in the critical phase between early validation, market entry, and growth.
The program is designed for entrepreneurs developing tech-driven solutions to real societal challenges, with the ambition to build companies with international potential.
Why founders choose Founders Loft
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No equity taken – founders retain full ownership and control of their companies
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Proven incubation model – more than 250 startups have been developed within our programs
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Strong outcomes – 72% of our companies continue to grow and scale
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An inclusive startup ecosystem – 50% of our teams have been female or mixed-gender over the past five years
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Recognised as a Vinnova Excellence Incubator
Is Founders Loft the right incubator for you?
We work with entrepreneurs building innovative, tech-driven solutions with the ambition to create scalable companies for international markets. You should be:
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Tech-driven startups
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Scalable business models
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Teams with international ambitions
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Innovations with clear customer value
Areas we focus on
Industrial Innovation
New technologies advancing industrial processes and capabilities
Digital Platforms & AI
Data-driven solutions, software, and digital services
Energy & Climate
Solutions contributing to a more sustainable future
Societal Innovation
Technologies and services addressing societal challenges
We contribute to the Swedish innovation ecosystem by supporting early-stage companies that address global challenges and create long-term economic and societal value
Program Duration
6–24 months (tailored to the company's needs)
Admission
Rolling admissions
Location
A Working Lab at Chalmers Campus Johanneberg in Gothenburg
For Whom?
Companies younger than five years with an innovative and scalable business idea that has international potential
Price
Annual membership: 2000 SEK
Monthly cost for incubation and office: 3800–8000 SEK
Incubation Program – What You Get and Where It Takes You
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Dedicated coaching
Continuous support from an experienced coach throughout the program -
Structured business development
Support in refining your business model, market strategy, and growth plan -
Access to funding support
Guidance on fundraising and access to verification funding for market validation -
Network and ecosystem access
Connections to investors, industry experts, and relevant partners -
Workshops and expert sessions
Targeted sessions within key areas such as sales, IP, sustainability, and scaling -
Peer community, Learning and exchange with other ambitious founders
Results in: -
A validated business model and clear customer offering
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A defined go-to-market and growth strategy
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Initial traction in the market
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Increased readiness for external investment
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A stronger team and organisational structure
Coaching and Expertise
Our coaches bring experience from entrepreneurship, investment, and business development.
They work closely with each team throughout the entire incubation journey, supporting both company building and strategic decision-making.
Each startup is paired with a dedicated coach, providing continuous, hands-on support from early validation to growth.
Our coaches all have different areas of expertise within:
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Sustainability & Financing
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Sales & Marketing
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Internationalization & Strategic Communication
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Team & Talent
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IP and Strategy
FUNDING AND MARKET VALIDATION SUPPORT
As part of the program, startups may access funding to support activities that validate market demand and customer needs.
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Participation in trade fairs and industry events
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Business travel and market visits
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External experts and specialised consultants
Community
Want to be part of Founders Loft, but not yet working full-time on your startup?
Join our community and start building your idea alongside other ambitious founders.
What you get:
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Seminars and talks
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Hands-on workshops
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Community events and meetups
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Access to a network of fellow entrepreneurs
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Membership fee: SEK 2,500 per year
A Warm Welcome!
Take the next step in your entrepreneurial journey – apply to Founders Loft and become part of our dynamic community! Here, you'll receive support, a network, and resources to turn your vision into reality and take your business to the next level.
Apply today and let’s grow together!

Jessica Oldborn
Business Coach, Head of Development & Sustainability
+46 (0)739 – 83 43 73


