Behind every innovation are entrepreneurs and teams with big ambitions and a determination to create meaningful change for society. Much of their work happens behind the scenes. They test, learn from their mistakes and keep moving forward, challenging systems, behaviours and established ways of thinking. Driving change is never easy, and the road is often long, filled with unexpected obstacles and detours. At Founders Loft, we meet entrepreneurs every day who see opportunitie

Many people believe successful entrepreneurs start with the perfect plan. Reality looks quite different. For Ola Stål and the team behind Substly, the journey began with a clear conviction. They had built a platform that helps businesses gain control over their growing SaaS environments, reduce unnecessary costs and strengthen security. Customers saw the value. Yet sales moved more slowly than expected. It would have been easy to keep pushing in the same direction. Instead, t

Company: Kura Founder: Cecilia Videcél The problem I'm solving: Kura enables healthcare providers of all sizes to offer secure video consultations with minimal effort, making the experience simple for both healthcare professionals and patients. My best advice to other entrepreneurs: Seek support early, build a trusted network around you and keep things as simple as possible. What I wish I had known when I started: That I didn't have to build everything at once Photo: Elin Tö

Today, we had the pleasure of welcoming Rookie Startups to Founders Loft! Our Business Coach, Alma Backendal, delivered an inspiring session on entrepreneurship and innovation for around 20 engaged young participants who are spending their summer tackling real societal challenges. Through the Young Community Developers initiative, Rookie Startups gives young people the opportunity to work on meaningful projects that address challenges in their local municipalities. At the sam

Founders Loft, Connect Sverige and A Working Lab are hosting the first-ever Lenny’s Community meetup in Sweden — bringing together founders, product leaders, engineers, designers and AI builders for an evening focused on building great products. On May 21st, Gothenburg becomes home to a growing global movement of people obsessed with product, growth and modern ways of building technology. Lenny’s Newsletter has grown into one of the world’s most influential product communitie

Building a company within an incubator is not only about strategy, growth, and business models. It is just as much about people, relationships, and personal development. About bringing individuals together – to share experiences, challenge perspectives, and enable our founders to grow stronger alongside one another. At our latest Founders Lunch, our entrepreneurs gathered in our co-working space at A Working Lab to do exactly that. Over lunch and open conversations, we create

The telephone has been one of our most fundamental communication channels for over a century. But as technology evolves, so does the threat landscape. Today, a single fraudster can use AI to scale from one call at a time to thousands in parallel - using voices that sound convincingly real. The consequence? Trust in the phone as a channel is eroding. This is where Zerify comes in. The company was founded on a clear belief: we cannot build a society where people are encouraged

The Founders Einar Bergviken and Robin Raczkiewicz come from different parts of the cybersecurity field – spanning technology, risk, education, and organizational change – but share a common belief: the greatest security risk today is not technology, but human behavior. Through their previous experience, they have seen the same pattern repeat itself. Organizations invest heavily in technical solutions and compliance frameworks, yet often overlook the individual and the behavi

When innovation meets persistence and belief in the future, something real happens. In a recent feature by SVT Nyheter Örebro, we follow Ida Hansson and her journey with the incubator company Hållbar Odling – a journey that begins in two garages in the small town of Nora, but carries the potential to reshape how we think about food production in Sweden. Together with her two co-founders, Ida cultivates rare citrus fruits such as yuzu, sudachi and finger lime – crops rarely as

During the first quarter, we at Founders Loft welcomed six new companies into our incubator - and it shows. There is a strong sense of momentum in our community right now, driven by ideas, courage and a clear drive to act. These companies are developing solutions that address some of the most pressing challenges of our time. From strengthening digital security in an increasingly vulnerable world, to enabling a more inclusive and effective future of work, improving how we use

How do you go from simply being visible to actually creating value? That was the central question when we at Founders Loft were recently joined by Jenny Lans from Lans & Co who delivered the workshop “From Visibility to Value – Using Trade Fairs as a Long-Term Growth Tool.” Together with entrepreneurs from our community, we explored how trade fairs and events can become more than one-off activities, and instead serve as a strategic part of a company’s long-term growth journ

We work with entrepreneurs developing new technology to solve real problems. Curvatic is one of those companies. 10,731 companies went bankrupt in Sweden in 2025. Behind every number is a team, an idea, and years of work. Many of these companies don’t fail because their product is poor, but because their cash flow doesn’t hold. Decisions are made without a clear understanding of where they will lead. That’s where Curvatic comes in. They are building a platform that helps foun

How can trade fairs and industry events become more than just an expensive marketing activity? On March 26, Founders Loft welcomes entrepreneurs to a workshop on how startups can use trade fairs as a long-term tool for business development and growth. The workshop will be led by Jenny Lans from Lans & Co and is the first session in a two-part series exploring how companies can move from visibility to real business value by taking a more strategic approach to physical meetin

Entrepreneurship is rarely a solo journey. At Founders Loft, our startups are supported by people who generously share their experience, perspectives, and time. Our mentors are a vital part of the ecosystem we are building, one where people support one another in a strong pay-it-forward culture to create meaningful change. We would now like to take the opportunity to introduce and recognize this year’s mentors – a snapshot of the network that is currently strengthening our co

Bildcred Parking Time We are pleased to see Parking Time Sweden continue its growth, welcoming Kristianstad Municipality and Trollhättan Municipality as new customers. The company develops digital solutions that simplify parking and contribute to a more user-friendly and fair system for both municipalities and residents. Seeing solutions that address real societal challenges gain adoption within the public sector is a strong indication of their value and relevance. At Founder

Bildcred DiDigital We would like to highlight Tiffany Boswell , co-founder and CEO of Meela , who has recently been nominated by Dagens Industri as one of Sweden’s most important female founders. Tiffany’s journey is a strong example of how entrepreneurship can be used to create real societal impact. Together with her team, she has helped build Meela into a platform that improves access to mental health support – while at the same time growing the company commercially and in

What Does It Really Mean to Raise External Capital? On January 22, startups from the Founders Loft portfolio and entrepreneurs from our network gathered at our offices at A Working Lab for a workshop focused on investment and fundraising. The morning was filled with knowledge sharing, valuable discussions, and practical insights into what it really means to raise external capital—beyond pitch decks and valuations. Together with Almi Invest and our business coach Johan Örnebla

As the year comes to an end, we have taken a moment to reflect on what 2025 has truly brought. It has been a year of change, renewal and movement for us at Founders Loft. During the year, we packed up our loft office on Vera Sandbergs allé and settled into a new context at A Working Lab on Chalmers’ campus in southern Johanneberg – a place where social innovation meets entrepreneurship, students and researchers in everyday life. A place where new encounters and new perspectiv

esterday’s final marked an inspiring conclusion to Founders Challenge 2025 , bringing together entrepreneurs, partners, and actors from the innovation ecosystem. Founders Challenge is Founders Loft’s annual initiative to highlight startups that combine strong business potential with a clear ambition to contribute to a more sustainable society. Founders Challenge is part of Founders Loft’s long-term mission. Since 1999, we have supported people who want to change the world thr

Last Wednesday, our founders gathered for Founders Lunch – a long-running concept at our incubator that gives us the opportunity to meet, exchange experiences, and explore questions and insights together. This time, we had the pleasure of welcoming back our alumnus Emanuel Vedefors , founder of Salus mea , who shared his startup journey and offered an honest look into the decisions and turning points that have shaped his company. Around the table were entrepreneurs from a ran