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Writer's pictureMelisha Linnell

We welcome the startup Cirkly to Founders Loft !



In today’s challenging economy, where rising costs and limited savings have led many to turn to private loans with high interest rates, financial inclusion remains out of reach, especially for immigrant communities. These groups often rely on informal group-saving systems among themselves, but the lack of regulation makes these systems vulnerable. The tech-startup Cirkly aims to transform this existing collaborative model into a digital solution that empowers these users to achieve financial security in a regulated, safer way. We are now thrilled to welcome this exciting startup to Founders Loft!


With rising costs, limited cash flow, impulsive spending, and a general lack of commitment to saving, more people have had to turn to private loans to meet their financial needs. However, with sky-high interest rates, these loans quickly become costly, adding stress to an already challenging situation. Immigrant communities are especially impacted, as they often face barriers to financial inclusion due to differences in credit histories, cultural practices, or beliefs.


Many of these communities have relied on an alternative collaborative saving and borrowing system known as ROSCA (Rotating Savings and Credit Associations), which is used across more than 90 countries. However, because ROSCAs are unregulated and informal, they are vulnerable to fraud and exploitation.

This is where Cirkly comes in. Inspired by the ROSCA model, Cirkly is building a secure digital platform that makes this approach safer, regulated, and more accessible. Cirkly’s mission is to revolutionize how people realize their dream goals and well-being. Through innovative technology, behavioral insights, and community engagement, Cirkly promotes financial inclusion and empowers sustainable purchasing.


  • Who are you and the team behind the start-up? 

 

We're a team of passionate entrepreneurs bringing over 8 years of combined experience in software development, platform architecture, cloud computing, data analysis, business strategy, and leadership. We've founded successful businesses and built innovative products and services from scratch.  

 

  • What made you apply to Founders Loft? 

 

At Cirkly, we're all about community—that's what drives us. Joining Founder Loft was a no-brainer for us because it’s more than just a space; it’s a hub where like-minded people gather under one roof, all aiming to make a real impact. Being part of this community means we can bounce ideas off each other, support one another along the way, and learn from some of the top business minds around.  

 

  • What is the next step for your company? 

 

Next up, we're excited to take our product to the market and start building a community around Cirkly. Our goal is to create something truly unique—shaped by the people, for the people to boost financial inclusion and encourage more sustainable purchasing. 

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