Incubator company Cirkly selected for the Mastercard Lighthouse MASSIV Program Fall 2025

We are proud to announce that incubator company Cirkly has been selected to join the Mastercard Lighthouse MASSIV Class of Fall 2025. The program brings together some of the most promising tech companies from the Nordics and Baltics with a strong focus on sustainability and social impact. Its mission is to help scale solutions through strategic partnerships that can make a real difference in people’s lives worldwide.

Cirkly is developing a digital version of the traditional savings circle – a community-based method of saving that builds on trust, motivation, and accessibility. By digitizing this concept, the company makes it easier for people to reach their financial goals together, while also offering rewards and a higher level of engagement throughout the savings journey. The vision is to promote financial inclusion and create a sustainable alternative to conventional loans and consumption-driven financing models.

About the Program Being selected for the Mastercard Lighthouse MASSIV program gives Cirkly access to an international platform of advisors, investors, and sustainability experts. Throughout the program, they will work on measuring and strengthening their social impact, while exploring strategic partnerships that can help them expand globally. The program is run in collaboration with partners such as UNDP, Swedbank, Danske Bank, Synch, and VNTRS, offering participants a unique opportunity to scale internationally.

Alongside Cirkly, four other companies have been chosen for this fall’s cohort: Planboo from Sweden, GraphoGame from Finland, Bisly from Estonia, and Traced Systems from Denmark.

We congratulate Cirkly on this achievement and look forward to following their journey in the MASSIV program and their continued efforts to build a more inclusive and sustainable future.